Graco Nest+Go Baby Carrier
Project Overview
This conceptual project explores inclusive design within the Graco infant mobility product category, focusing on creating a child transportation device tailored for a child with special needs. The work centers on universal design principles, using research into a specific condition to develop a detailed user persona and define accessibility, safety, and usability requirements.
Building on prior studies in ergonomics, materials, research methods, and conceptual development, the project emphasizes creating a manufacturable, user‑centered solution that elevates both function and aesthetics in pediatric product design.
Key development requirements included integrating Design for Manufacturing (DFM), considering real-world production constraints, applying anthropometric data for children and caregivers, meeting regulatory safety standards, and identifying opportunities for unique, patentable features.
A manufacturable solution for a child transportation device for a child with special needs.
Market Competitors
Osprey
Pain Points
Adjusting the infant in the carrier
Materials causing chafing
Kelty Journey
Strap adjustability ease
Pressure points on infant
Bc Baby Care
Back pain for adults
Evaluation Criteria and Where My Product Should Land
Utility
Affordability
Ease of use
Comfort of infant
Comfort of adult
Comfort of Infant
Comfort of Adult
Utility
Affordability
Ease of Use
1
Allows adjusting the position of an infant 12-18 months old while they are in the carrier
2
Fits comfortably for adult user while adding ample support for the infant
Design Criteria
3
Alleviates the stress of loading and unloading the infant from the carrier
4
Uses materials that allow breathability while reducing chafing and irritation
5
Must have simple, elegant, and warm aesthetic appeal to align with the brand langauge
Graco Mood Board
Protective
Comforting
Gentle
Supportive
CMF Inspiration
Mood Board
Sketching Iteration Notes:
The design is a basic pack with a removable infant carrier that sites inside
Bracing is needed around the hips
The baby carrier inset should be adjustable at the shoulder
Pockets should be accessible while wearing
Adjustable straps on the side allow for compression
Concept
Interior baby carrier inserts into main pack
Straps on side allow compression
Straps on shoulders allow adjusting infant while the carrier is worn
Interior Casing Concept
Leg casings that attach via magnets allow for differing levels of resistance-based physical therapy on the go
Velcro secures casing to the main bag
Bracing around hips ensures infant hip alignment
Straps on 5-point-harness allow for easy removal
